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NextGen Certificate in Digital Marketing Expert

NextGen Certificate in Digital Marketing Expert

NextGen Certificate in Digital Marketing Expert

                            2024 බදවා ගැනීම් සදහා 0777 413 313 අමතන්න. 

Certificate in Digital Marketing Expert

Course Duration: 6 Months (4 hours per day)

 

Course Description:

 

In the rapidly evolving landscape of digital marketing, staying ahead requires a deep understanding of various channels and strategies. The "Certificate in Digital Marketing Expert" is a comprehensive 6-month program designed to equip participants with the skills and knowledge needed to thrive in the dynamic world of digital marketing.

 

Who Should Attend:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Aspiring Digital Marketers
  • Students Interested in Digital Marketing

 

Why Enroll:

This program goes beyond theory, providing hands-on experience and real-world applications. Participants will gain practical insights, learn from industry experts, and develop a comprehensive skill set that is immediately applicable in the digital marketing field. Upon completion, graduates will receive a recognized "NextGen Certificate in Digital Marketing Expert."

Course Content:

 

Module 1: Foundations of Digital Marketing (Weeks 1-2)

  • Introduction to Digital Marketing
  • Evolution of Online Marketing
  • Digital Marketing Strategies and Frameworks

 

Module 2: Website Essentials and Optimization (Weeks 3-4)

  • Basics of Web Development
  • User Experience (UX) Design
  • Website Optimization for Search Engines

 

Module 3: Search Engine Optimization (SEO) Strategies (Weeks 5-8)

  • On-Page and Off-Page SEO
  • Keyword Research and Analysis
  • Local SEO Tactics

 

Module 4: Social Media Marketing (SMM) Strategies (Weeks 9-12)

  • Social Media Platforms Overview
  • Content Creation and Scheduling
  • Social Media Advertising

 

Module 5: Content Marketing Strategies (Weeks 13-16)

  • Content Strategy and Planning
  • Blogging and Content Creation
  • Content Distribution Channels

 

Module 6: Email Marketing and Automation (Weeks 17-20)

  • Email Campaign Design and Execution
  • Email Automation Tools
  • Analytics and Optimization

 

Module 7: Pay-Per-Click (PPC) Advertising (Weeks 21-24)

  • Introduction to PPC
  • Google Ads and Bing Ads
  • Ad Copywriting and A/B Testing

 

Module 8: Analytics and Data Interpretation (Weeks 25-28)

  • Introduction to Web Analytics
  • Data Interpretation and Reporting
  • Conversion Tracking

 

Module 9: Digital Marketing Strategy and Planning (Weeks 29-32)

  • Developing a Digital Marketing Plan
  • Budgeting and Resource Allocation
  • Campaign Execution and Optimization

 

Module 10: Legal and Ethical Considerations in Digital Marketing (Weeks 33-36)

  • Privacy and Compliance
  • Ethical Practices in Digital Marketing
  • Case Studies and Best Practices

 

Final Project and Certification (Weeks 37-40)

  • Real-world Application of Digital Marketing Skills
  • Capstone Project Presentation
  • Awarding of the "NextGen Certificate in Digital Marketing Expert"

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Course Features

  • Duration : 120 Hours
  • Lectures : 1
  • Quizzes : 80
  • Students : 120
  • Available Seats : 60
Price(LKR) : 28,000 Enroll Now