icon

Need Help? call us free

+94 7 8100 8100

NextGen Certificate in Digital Marketing Expert

NextGen Certificate in Digital Marketing Expert

NextGen Certificate in Digital Marketing Expert

Certificate in Digital Marketing Expert

Course Duration: 6 Months (4 hours per day)

 

Course Description:

 

In the rapidly evolving landscape of digital marketing, staying ahead requires a deep understanding of various channels and strategies. The "Certificate in Digital Marketing Expert" is a comprehensive 6-month program designed to equip participants with the skills and knowledge needed to thrive in the dynamic world of digital marketing.

 

Who Should Attend:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Aspiring Digital Marketers
  • Students Interested in Digital Marketing

 

Why Enroll:

This program goes beyond theory, providing hands-on experience and real-world applications. Participants will gain practical insights, learn from industry experts, and develop a comprehensive skill set that is immediately applicable in the digital marketing field. Upon completion, graduates will receive a recognized "NextGen Certificate in Digital Marketing Expert."

Course Content:

 

Module 1: Foundations of Digital Marketing (Weeks 1-2)

  • Introduction to Digital Marketing
  • Evolution of Online Marketing
  • Digital Marketing Strategies and Frameworks

 

Module 2: Website Essentials and Optimization (Weeks 3-4)

  • Basics of Web Development
  • User Experience (UX) Design
  • Website Optimization for Search Engines

 

Module 3: Search Engine Optimization (SEO) Strategies (Weeks 5-8)

  • On-Page and Off-Page SEO
  • Keyword Research and Analysis
  • Local SEO Tactics

 

Module 4: Social Media Marketing (SMM) Strategies (Weeks 9-12)

  • Social Media Platforms Overview
  • Content Creation and Scheduling
  • Social Media Advertising

 

Module 5: Content Marketing Strategies (Weeks 13-16)

  • Content Strategy and Planning
  • Blogging and Content Creation
  • Content Distribution Channels

 

Module 6: Email Marketing and Automation (Weeks 17-20)

  • Email Campaign Design and Execution
  • Email Automation Tools
  • Analytics and Optimization

 

Module 7: Pay-Per-Click (PPC) Advertising (Weeks 21-24)

  • Introduction to PPC
  • Google Ads and Bing Ads
  • Ad Copywriting and A/B Testing

 

Module 8: Analytics and Data Interpretation (Weeks 25-28)

  • Introduction to Web Analytics
  • Data Interpretation and Reporting
  • Conversion Tracking

 

Module 9: Digital Marketing Strategy and Planning (Weeks 29-32)

  • Developing a Digital Marketing Plan
  • Budgeting and Resource Allocation
  • Campaign Execution and Optimization

 

Module 10: Legal and Ethical Considerations in Digital Marketing (Weeks 33-36)

  • Privacy and Compliance
  • Ethical Practices in Digital Marketing
  • Case Studies and Best Practices

 

Final Project and Certification (Weeks 37-40)

  • Real-world Application of Digital Marketing Skills
  • Capstone Project Presentation
  • Awarding of the "NextGen Certificate in Digital Marketing Expert"

Related Courses

NextGen Certified Server & Network Security Engineer

NextGen Certified Server & Network Security Engineer

Windows Server & Network Security EngineeringNextGen Certified Server & Network Security Engineer...Read More...


Read More Enroll Now
NextGen Certified Cyber Security & Ethical Hacker

NextGen Certified Cyber Security & Ethical Hacker

NextGen Certified Cyber Security & Ethical Hacking Certified Ethical Hacker | Cyber Security Engineer...Read More...


Read More Enroll Now

Course Features

  • Duration : 120 Hours
  • Lectures : 1
  • Quizzes : 80
  • Students : 120
  • Available Seats : 60
Price(LKR) : 28,000 Enroll Now